See your local rank from every block — not just your office.

A geo-grid rank scan lays an evenly spaced grid of points over the area around your business and runs a real Google search from each one. At every point it records where you land in the Map Pack — the three-business box at the top of local results — then colors the point by your rank: green where you're winning, red where you don't appear. The finished scan is a heatmap of your real visibility across the whole area, not a single position pulled from one spot.

It's the difference between “we rank #3 for plumber” and “we're #1 within two miles, #8 across the river, and nowhere on the north side” — and only the second tells you where to do the work.

Google has been consistent that local-pack rankings come down to three factors:

• Proximity — how close the business is to the searcher. This is why your rank changes block to block, and why a grid scan exists at all.
• Relevance — how well your Google Business Profile and website match the search: categories, services, and on-page content.
• Prominence — how well-known and trusted you are: review volume and rating, links, citations, and overall web presence.

You can't move your building, so proximity sets a natural ceiling on how far your green zone reaches. Relevance and prominence are the levers that widen it — and the heatmap shows you exactly how far you're reaching today.

Each point is colored by your Map-Pack position there — typically green for a top-three finish, yellow for the rest of page one, and red where you don't appear. Read it three ways:

• Coverage — what share of points show you at all. A field of red means whole neighborhoods can't find you.
• Shape — green clustered tight around your address and fading fast is a proximity-bound business; green reaching across the map means your relevance and prominence are carrying you past competitors who sit closer to the searcher.
• Trend — rerun on a schedule and watch the green spread (or retreat) as your SEO work lands. One scan is a snapshot; the trend is the story you show a client.

Two settings define a scan: how many points (grid size) and how far apart they sit (spacing). Together they set how much ground you cover and the detail you see it in.

• A 7×7 at 0.5-mile spacing covers roughly a 3.5-mile square — a sensible default for a business serving one town or neighborhood.
• Service-area businesses — plumbers, locksmiths, HVAC — usually want a bigger grid (11×11 or 15×15) to reach the edges of their radius, even at wider spacing.
• Tighter spacing gives more detail in a dense city; wider spacing covers more ground for a rural service area.

Because every point costs one SERP credit, a bigger grid costs more per run — so match the grid to the area you actually serve rather than scanning ground you'll never win a customer from. You can run any odd size from 3×3 up to 21×21.

The grid scanner tracks the Map Pack — the local map box. It doesn't track the blue-link organic results below it, which are ranked on different signals and don't shift street-to-street the way the pack does. Those are the job of the Organic Rank Tracker, which follows your keyword position by city over time. Most local SEO work watches both — which is why every paid plan includes both tools on one shared credit pool.